Q2 Interactive Media

719-266-2299

Search Engine Marketing

Search Engine Marketing (SEM) also referred to as Pay Per Click (PPC) is one of the most cost effective ways to generate new clients when done right.  With marketing dollars being scarce in these uncertain times, more local business owners are turning to the internet to get that competitive edge. Over the last couple of years, a dramatic shift has occurred in how people use the internet to find products and services locally. With IP targeting & GEO targeting it’s never been easier for a Colorado Springs business owner to connect with a local customer.

Did you know…

• Search Engine Marketing was the most cost effective method to generate a new customer compared to any other form of traditional media. The yellow pages was 4.1 times more expensive to acquire a lead & direct mail was 34.3 times more expensive.
• $100 million dollars are expected to shift online from the yellow pages over the next 2 years.**
• 2.2 Billion LOCAL searches occurred last month in the US?
• 54% of people have shifted to online searches instead of using the phone book.*
• 43% of shoppers are seeking a local merchant to buy something offline.
• 97% of internet users gather shopping information online first & nearly 50% of those folks characterized their behavior as “shop online, buy offline”.**

There truly is no better time to market your business online than now. Find out how to make your advertising dollars work better for you. Earlier we mentioned that there is a correct way and a wrong way to advertise with Search Engine Marketing, here they are…

Here is the Correct Way to do search engine marketing:

• Let us help you develop a comprehensive list of keywords and phrases that historically have the highest conversion rates that are likely to turn into phone calls, emails, & completed contact forms.
  
• We then help you dominate the LOCAL Colorado Springs online marketplace by being in front of where 97% of all LOCAL searches occur Google, Yahoo, Msn, Ask, & AOL.

• Colorado Springs      449,433   
  Widefield                    29,618
  Security                       25,989
  Fountain                      16,113
  Monument                   13,758
  Woodland Park          11,367
  Fort Carson                10,566
  Peyton                         9,879
  Falcon                         7,656
  Black Forest               6,243
  Manitou Springs         5,127

• We will create a text ad that for your business that is derived from other successful campaigns that have a higher CTR (click through rate) to generate a higher quality score, lowering your cost per visit.

• Once we identify & track those keywords that are turning into solid leads, we reallocate your dollars in real time to aggressively pursue those keywords.
• We record & track every single phone call, email, & contact form submitted that your SEM dollars are generating for you on a daily basis.
• We then calculate your ROI Return on Investment with a 100% transparent and accountable results.

Here is the Wrong Way to do search engine marketing:

• Develop a short list of 50 keywords that everyone is using.
• Use a text ad that looks, sounds, & reads like your competitors.
  
• Blindly bid on the popular, often expensive keywords that you think work.
  
• Drive poorly converting visits to your website.
• Hope & pray that those visits actually generate new clients for you.
• Repeat the steps over & over again every month waiting for different results.

Q2 Interactive Media is the only Colorado Springs based media company that has direct access to this technology to help you harness the power of the local internet. Call for a free no-obligation consultation to see how search engine marketing can have an immediate impact in your business. We work with all types of industries and budgets. Whether you are looking to spend a couple hundred or a couple thousand dollars, we have a solution for you. Call us today @ 719-266-2299.

Is pay-per-click advertising a good solution for your business? Request a free consultation for your pay-per-click advertising review.

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