E-Business Checklist

E-Business Checklist
By André le Roux

Found on: http://www.pandecta.com/forum/checklist.html

1. Products

• What range of products do you offer?
• Hard goods or information (electronic) products?
• If you're selling hard goods, what shipping options do you offer? FedEx? UPS? USPS?
• Will this change? How often?
• Do you build custom orders?
• If so, does your site visitor know?

• Do you have different prices for different groups of customers?
  
• Do you offer promotions and discounts?
• Do you offer incentives?
• Do you offer purchase incentives - in other words products bundled together at a reduced price?

• Who are your customers?
• Are you capturing demographic data with your orders?
• Are there incentives you can offer to encourage anonymous buyers to tell you about themselves?
• How much does your typical customer know about your products?
• How Internet savvy is your typical customer? Do you need to make it easier to order?
• Are you recommending products based on a customer's profile?

4. Customer Care

• Is it easy for site visitors to contact you with questions? Do you have contact information or a link to contact information on every page of your site?
• How quickly can you respond to customer inquiries?
• Do they know long they will have to wait for an answer?
• Do you have a FAQ (Frequently Asked Questions)?
• Do you offer order status look-up?
• Do you offer after sales service and technical support?
• Does each product include details on after sales service and technical support?

5. Transaction Processing

• What types of payments do you need to support? Credit cards? Cybercash? Checks? PayPal? Debit cards? Corporate credit accounts? (Rule: If you make it hard for them to pay you, they won't.)
• Can your customer contact you (from the order page) to request an alternative payment method?
  
• Will your customers have the option to buy more than one product at a time?
• If so, do you have a shopping cart system in place?
• Can you offer additional incentives based on order volume?

6. Repeat business

• Do your customers typically purchase the same items again and again? (e.g. newsletter subscription, disposable contact lenses etc.)
• Do you offer repeat customers the option to save their details on your site?
• Do you offer incentives to repeat customers?

7. Localization

• Do you need to support multiple languages?
• Do you need to support multiple currencies?
• Can you increase sales by offering regional pricing structures?

8. Legal

• Do you have the necassary disclaimers, terms of service, privacy policy and return policy on your site?

9. Metrics

• Do you have a way of tracking visitors to your site?
• Do you use visitor statistics to better understand your profile customer?
• Do you measure your conversion rate (percentage of visitors who buy)?
• Can you measure response rates to advertisements / PPC ads?
• Can you determine your ROI for specific advertisements?
• Do you measure customer acquisition cost?

• How will you get the word out? (For more on this see our web marketing checklist)

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